How to Choose the Best CMO for Your Consumer Brand (or Understand Why Your Current One's Flailing) A brilliant marketing leader can still be the wrong hire. The real question is not who looks strongest on paper. It is which kind of leader your business actually needs next. Great CMOs are everywhere. Great matches are not. Over the last 20-plus years in consumer marketing, I have watched companies hire objectively impressive marketing leaders and then ask them to solve the wro

It seems obvious that the best fractional marketing leader has previously led marketing for a consumer brand. In practice, many lack the exposure or experience to thrive, costing their clients often hundreds of thousands of dollars in ineffective spending and missed opportunities. Option 1: The mega consulting agency The sales team is polished. The senior partners are impressive. Then the engagement starts, and most of the actual work gets pushed to a bench of smart-but-gre

There are many myths about what fractional CXOs bring to the table (and leave behind).

It's time to rethink what hiring a fractional CXO can do for your business. (Saving money and driving results of any interest?)

If your website isn't working, your business suffers. What can you do to improve it?